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Essential

Daily FoundationSupplement for Dogs

Tasty soft chews

Essential is a daily supplement for dogs that supports immune function, antioxidant defence and a long-term health baseline. It's the daily foundation for a dog that stays healthier, longer.

  • Healthspan baseline
  • Immune function
  • Antioxidant support
  • Energy balance

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£24.90£22.41

Every dog finds their own pace

  1. Give it a little time. Dogs, like people, can be cautious with new tastes. A moment of hesitation at first introduction is completely normal. Most warm to Broono chews within a week or two as they grow familiar with the ritual.
  2. Our ingredients are powerful. We work hard to make every chew genuinely palatable, but some dogs have an extraordinary nose for the botanical compounds inside. That sensitivity is, in its own way, a sign of how potent the formula is.
  3. A few gentle tricks can help. Try offering a chew as a small treat broken into pieces, or crumble it over their usual food so they can ease in at their own pace. Many dogs who first turned their nose up become enthusiastic converts this way.
  4. And if it truly isn't for them, we have a 30-day guarantee. We stand behind every order with a full refund, no questions asked.
  • 30-day satisfaction guarantee
  • Cancel subscription anytime
Broono daily ritual

Why this works

Built for the long, vibrant years

A measured daily routine, not a miracle. Each soft chew is formulated for steady, preventative support, the kind that pays off over months and years, not days.

The formula

A ritual built to last

Essential is the starting point of the Broono routine: a daily chew formulated to support the core functions of the adult dog: immune system, energy metabolism, cellular integrity, and gut microbiome.

Every ingredient was chosen for a specific reason, formulated against the available scientific literature, and combined to work together rather than in isolation. No trendy superfoods, no inflated promises, just measurable preventative support, day after day.

The soft chew format makes the ritual effortless. Most dogs accept it as part of their meal from day one.

How to use

  1. How many chews
    Dog weightPer day
    Up to 10 kg1 chew
    10–25 kg2 chews
    25 kg+3 chews
  2. With a meal or as a treat

    Give the chew with your dog's food or by hand before eating. You can also give it as a treat as part of your dog's training. It helps establish the routine. Give it whole, break it into pieces, or crumble it over food, whichever your dog takes to best.

  3. With fresh water

    Always make sure your dog has free access to fresh water. Maintaining good hydration levels improves the absorption of the nutrients contained in the chew.

  4. Every day, consistently

    Preventative support works through accumulation. The benefits build over time, not overnight.

Is your dog covered on the everyday basics?
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Inside every chew

Ingredients

Each one chosen for a reason, formulated for real-world support.

NameYeast cell wallTypeBioactive CompoundFunctionImmune function

Yeast cell wall provides beta-glucans, compounds shown to modulate immune cell activity in dogs, including in challenge conditions like vaccination.

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NameMSMTypeBioactive CompoundFunctionDaily maintenance

MSM supplies bioavailable sulfur, an element dogs need to build and maintain proteins, enzymes and connective tissue, the basis of structural integrity.

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NameGlycineTypeAmino AcidFunctionDaily maintenance

Glycine is an amino acid dogs use for protein synthesis and glutathione production, the body's main antioxidant, and it backs cellular maintenance.

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NameInulinTypePrebiotic FibreFunctionGut–immune baseline

Inulin is a prebiotic fibre that feeds beneficial gut bacteria in dogs, shown to shift microbiota composition and back digestive and immune resilience.

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NameVitamin CTypeVitaminFunctionAntioxidant defence

Vitamin C helps neutralise reactive oxygen species in a dog's cells, part of the antioxidant defence network tied to normal immune function.

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NameVitamin ETypeVitaminFunctionAntioxidant defence

Vitamin E is a fat-soluble antioxidant that protects a dog's cell membranes from oxidative damage, part of the body's natural defence system.

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NameSeleniumTypeMineralFunctionAntioxidant defence

Selenium powers antioxidant enzymes like glutathione peroxidase, helping protect a dog's cells from oxidative stress and keeping immune defences resilient.

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NameZincTypeMineralFunctionAntioxidant defence

Zinc is a trace mineral dogs need for immune response, skin integrity and antioxidant enzyme systems, core to the body's natural defences.

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NameManganeseTypeMineralFunctionAntioxidant defence

Manganese is a cofactor in the enzyme systems dogs use for metabolism, antioxidant activity, and normal bone formation and skeletal development.

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NameCopperTypeMineralFunctionAntioxidant defence

Copper is a trace mineral dogs need for the enzyme systems that build connective tissue, produce energy, and defend cells against oxidative stress.

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NameTaurineTypeAmino AcidFunctionSteady energy metabolism

Taurine is an amino acid dogs need for cardiac muscle function and cellular energy use, central to normal heart function and metabolic balance.

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NameVitamin B1TypeVitaminFunctionSteady energy metabolism

Thiamine (vitamin B1) is a required cofactor for turning food into energy in dogs; a shortfall can affect appetite and coordination over time.

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NameVitamin B2TypeVitaminFunctionSteady energy metabolism

Riboflavin (vitamin B2) is a cofactor in the pathways that turn food into usable energy, part of a dog's B-complex rather than a standalone fix.

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NameVitamin B5TypeVitaminFunctionSteady energy metabolism

Pantothenic acid (vitamin B5) is essential for producing coenzyme A, the molecule dogs rely on to generate and use energy efficiently.

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NameVitamin B6TypeVitaminFunctionSteady energy metabolism

Pyridoxine (vitamin B6) drives amino acid metabolism and neurotransmitter synthesis in dogs, including serotonin, keeping nervous-system signalling on track.

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NameFolic acidTypeVitaminFunctionSteady energy metabolism

Folic acid drives DNA synthesis and cell turnover in dogs, backing normal gut function and the metabolic work behind healthy tissue renewal.

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NameVitamin B12TypeVitaminFunctionSteady energy metabolism

Vitamin B12 (cobalamin) drives cellular metabolism, energy production and digestive health in dogs, absorbed through a gut-specific mechanism.

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IngredientsDehydrated meat (porcine, bovine), Fish meal, Glycerol, Sunflower oil, Methylsulfonylmethane (MSM), Oat flakes, Inulin, Lecithin, Yeast cell wall (S. cerevisiae, β-glucans ≥70%), Flaxseed, Brewer’s yeast, Sodium chloride.

Additives (per kg)[Sensory] Glycine 75000 mg, Taurine 65000 mg; [Nutritional] Thiamine 1000 mg, Riboflavin 2000 mg, Calcium D-pantothenate 6000 mg, Pyridoxine 500 mg, Folic acid 125 mg, Vitamin B12 12.5 mg, Vitamin C 25000 mg, Vitamin E 2500 mg, Zinc 6000 mg, Manganese 1500 mg, Copper 500 mg, Selenium 10 mg.

Analytical componentsCrude protein 24%, crude fat 11%, crude fibre 4%, crude ash 10%.

Dr. E. Mucedola, Broono scientific director
Broono was built around a principle preventative science has understood for decades: that chronic, low-grade inflammation is the silent thread connecting most forms of age-related decline.

Dr. E. Mucedola
Broono scientific director

Broono daily ritual

Made for the bowl

A ritual they already understand

Soft, palatable chews that fit naturally into breakfast. No pill-hiding, no fuss. Most dogs treat it as part of the routine from day one.

Pet parents on the ritual

Small habits, big difference

Great quality and tasty
Really good chews. Dog likes taste. Good quality.
gremlin
Noticeable health boost!
Real difference. Coat healthier, energy up. Dog enjoys taking it.
Tory
Hyperkeratosis support
Dog with hyperkeratosis (mineral responsive). Using Broono for high mineral content alongside paw wax and foot soaks. Working well.
ruffmutz
Broono daily ritual

Honest by design

Clinically guided, calmly delivered

Transparent ingredients and clear formulas. We tell you what each ingredient is for and how much is in every chew.

ESSENTIAL supports the healthspan baseline: immune readiness, energy balance, and the long, vibrant years ahead.

Promise

30-day satisfaction guarantee

If you are not completely happy with the routine within 30 days, we will refund you in full. No questions, no hassle.

From the journal

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