Great quality and tasty
Really good chews. Dog likes taste. Good quality.
Daily foundation for all dogs
Essential
Essential is your dog's daily routine that strengthens their immune function, provides antioxidant support, and acts as a long-term baseline. Provide the daily foundation to make your dog healthier for longer.
- Healthspan baseline
- Immune function
- Antioxidant support
- Energy balance
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Frequency
SubtotalSave 10%£24.90£22.41
- Free delivery over £35
- 30-day satisfaction guarantee
- Cancel subscription anytime
Why this works
Built for the long, vibrant years
A measured daily routine, not a miracle. Each soft chew is formulated for steady, preventative support, the kind that pays off over months and years, not days.
The formula
A ritual built to last
Essential is the starting point of the Broono routine: a daily chew formulated to support the core functions of the adult dog: immune system, energy metabolism, cellular integrity, and gut microbiome.
Every ingredient was chosen for a specific reason, dosed against the available scientific literature, and combined to work together rather than in isolation. No trendy superfoods, no inflated promises, just measurable preventative support, day after day.
The soft chew format makes the ritual effortless. Most dogs accept it as part of their meal from day one.
How to use
- How many chews
Dog weight Per day Up to 10 kg 1 chew 10–25 kg 2 chews 25 kg+ 3 chews - With a meal or as a treat
Give the chew with your dog's food or by hand before eating. You can also give it as a treat as part of your dog's training. It helps establish the routine. Give it whole, break it into pieces, or crumble it over food, whichever your dog takes to best.
- With fresh water
Always make sure your dog has free access to fresh water. Maintaining good hydration levels improves the absorption of the nutrients contained in the chew.
- Every day, consistently
Preventative support works through accumulation. The benefits build over time, not overnight.
Is your dog covered on the everyday basics?
Take the assessmentEvery dog needs a foundation
Find out if Essential could help your dog
Inside every chew
Ingredients
Each one chosen for a reason, dosed for real-world support.
Immune function
Helps maintain normal immune function and resilience.
Daily maintenance
Supports long-term resilience and daily upkeep.
Gut–immune baseline
Gentle daily fibre support for the gut–immune axis.
Antioxidant defence
Supports cellular protection against oxidative stress.
Steady energy metabolism
Supports normal energy production and everyday vitality.
IngredientsDehydrated meat (porcine, bovine), Fish meal, Glycerol, Sunflower oil, Methylsulfonylmethane (MSM), Oat flakes, Inulin, Lecithin, Yeast cell wall (S. cerevisiae, β-glucans ≥70%), Flaxseed, Brewer’s yeast, Sodium chloride.
Additives (per kg)[Sensory] Glycine 75000 mg, Taurine 65000 mg; [Nutritional] Thiamine 1000 mg, Riboflavin 2000 mg, Calcium D-pantothenate 6000 mg, Pyridoxine 500 mg, Folic acid 125 mg, Vitamin B12 12.5 mg, Vitamin C 25000 mg, Vitamin E 2500 mg, Zinc 6000 mg, Manganese 1500 mg, Copper 500 mg, Selenium 10 mg.
Analytical componentsCrude protein 24%, crude fat 11%, crude fibre 4%, crude ash 10%.
Broono was built around a principle preventative science has understood for decades: that chronic, low-grade inflammation is the silent thread connecting most forms of age-related decline.
Made for the bowl
A ritual they already understand
Soft, palatable chews that fit naturally into breakfast. No pill-hiding, no fuss. Most dogs treat it as part of the routine from day one.
Pet parents on the ritual
Small habits, big difference
Noticeable health boost!
Real difference. Coat healthier, energy up. Dog enjoys taking it.
Hyperkeratosis support
Dog with hyperkeratosis (mineral responsive). Using Broono for high mineral content alongside paw wax and foot soaks. Working well.
Honest by design
Clinically guided, calmly delivered
Transparent ingredients and clear formulas. We tell you what each ingredient is for and how much is in every chew.
ESSENTIAL supports the healthspan baseline: immune readiness, energy balance, and the long, vibrant years ahead.
Promise
30-day satisfaction guarantee
If you are not completely happy with the routine within 30 days, we will refund you in full. No questions, no hassle.
Complete the routine
Pair with another daily ritual.
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