Privacy policy

Privacy Policy

Last Updated: 3 December 2024

Introduction

BROONO LTD ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.broono.pet (the "Website") or interact with us in other ways, such as purchasing our products or using our services.

By accessing or using our Website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

1. Information We Collect

1.1 Personal Data

We may collect the following types of personal data from you:

  • Identity Data: Full name.
  • Contact Data: Email address, postal address, telephone number.
  • Financial Data: Payment card details (processed via third-party payment processors).
  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, operating system, and platform.
  • Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Usage Data: Information about how you use our Website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

1.2 Methods of Collection

We collect personal data from you through:

  • Direct Interactions: When you fill in forms on our Website, create an account, subscribe to our services, place an order, request marketing materials, or provide feedback.
  • Automated Technologies: As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from third parties such as analytics providers, advertising networks, and search information providers.

2. Cookies and Automatic Data Collection

2.1 Cookies

We use cookies and similar tracking technologies to enhance your experience on our Website. Cookies are small data files stored on your device.

We use the following types of cookies:

  • Essential Cookies: Necessary for the operation of our Website.
  • Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Website.
  • Functionality Cookies: Used to recognize you when you return to our Website.
  • Targeting Cookies: Record your visit to our Website, the pages you have visited, and the links you have followed.

2.2 Third-Party Technologies

We use third-party services that may place cookies on your device:

  • Google Analytics
  • Facebook Pixel
  • TikTok Pixel
  • Klaviyo

For more information, please see our Cookie Policy.

3. How We Use Your Information

We use your personal data for the following purposes:

  • Provision of Services: To process and deliver your orders, manage payments, fees, and charges.
  • Customer Support: To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
  • Marketing Communications: To send you promotional emails if you have opted in, and to provide you with information about goods and services we offer.
  • Improvement of Services: To administer and improve our Website, including troubleshooting, data analysis, testing, research, and statistical purposes.
  • Analytics: To measure or understand the effectiveness of advertising we serve to you and others.
  • Legal Obligations: To comply with legal obligations, regulations, and law enforcement requests.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have provided explicit consent for marketing communications.
  • Performance of a Contract: Processing necessary for the performance of a contract with you, such as fulfilling orders.
  • Legitimate Interests: For our legitimate business interests, provided that your interests and fundamental rights do not override those interests.

5. Disclosure of Your Information

We may share your personal data with the following third parties:

  • Service Providers: Companies that provide services on our behalf, such as payment processing (Shopify), delivery services (Royal Mail), analytics providers (Google Analytics), marketing platforms (Klaviyo), and social media platforms (Meta, TikTok).
  • Professional Advisors: Including lawyers, bankers, auditors, and insurers.
  • Regulatory Authorities: As required by law or regulation.

We ensure that third parties respect the security of your personal data and treat it in accordance with the law. We do not rent or sell your personal data to third parties.

6. Your Rights and Choices

6.1 Access and Correction

You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of any incomplete or inaccurate data we hold about you.

You can access and update your personal data through your account settings on our Website.

6.2 Deletion Requests

You may request the deletion of your personal data by contacting us at privacy@broono.pet.

6.3 Opt-Out Options

  • Marketing Communications: You can opt-out of receiving marketing emails by clicking the unsubscribe link at the bottom of our emails or by adjusting your preferences in your account settings.
  • Do Not Track Signals: We honor "Do Not Track" signals from web browsers.

7. Data Security

We are committed to protecting your personal data and have implemented appropriate security measures to prevent unauthorized access, alteration, disclosure, or destruction of your personal data.

  • Encryption: Data transmitted over our Website is encrypted using Secure Socket Layer (SSL) technology.
  • Access Controls: Access to personal data is limited to employees, agents, contractors, and other third parties who have a business need to know.

Please note that no method of transmission over the internet or electronic storage is completely secure.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

9. International Data Transfers

We primarily store and process your personal data within the United Kingdom and the European Economic Area (EEA). However, some of our third-party service providers may process your data outside of the UK and EEA.

When transferring data outside the UK or EEA, we ensure that appropriate safeguards are in place, such as:

  • Standard Contractual Clauses: Agreements that provide safeguards for data transferred internationally.
  • Data Processing Agreements: Contracts that require third parties to protect your data.

10. Children's Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If you are under 18, please do not provide any personal data to us.

11. Cookies Policy

11.1 Cookie Consent

We provide a cookie consent banner when you first visit our Website. You have the option to:

  • Accept All Cookies: Consent to the use of all cookies.
  • Customize Preferences: Choose which types of cookies to accept.
  • Reject Non-Essential Cookies: Decline cookies that are not strictly necessary.

11.2 Managing Cookies

You can manage your cookie preferences at any time through our Website or by adjusting your browser settings.

12. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

  • Email: privacy@broono.pet
  • Postal Address: BROONO LTD
    128 City Road
    London, EC1V 2NX
    United Kingdom

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

  • Policy Updates: Changes are effective immediately upon posting.
  • Notification of Changes: We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

14. Third-Party Links

Our Website may contain links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policies of every website you visit.

15. User-Generated Content

You may have the opportunity to post reviews, comments, or other content on our Website.

  • Public Information: Any information you post will be publicly available to other users.
  • Responsibility: You are responsible for any personal data you choose to share in these public areas.
  • Content Guidelines: Please ensure that your content complies with our terms of use and does not violate any laws or infringe on any third-party rights.